Investigate how musicians promote themselves.
Musicians and artists try to promote themselves by trying to reach out to all possible audiences. Most of these are usually done via the electronic markets by playing their music on broadcasting sites such as Youtube and advertise their music on social network sites such as Facebook,Twitter. Although this is only one way, there are many other factors that contribute to the success of their marketing campaign. This includes the use of fonts colour’s on their digipak s and advertisement posters. In this analysis i will look at how Coldplay marketed their album Mylo Xyloto.
Coldplay:
Coldplay introduced their new album Mylo Xyloto, and the first question that pops-up is what does this mean. The lead singer said that he wanted to name his album something very different that does’nt really make sense. This is a really different way of how the marketed their music, which is why Coldplay are such a unique band. Their album became the UK’s fastest selling digital album by selling 80,000 copies in the first 3 weeks.
This is the cover album of Mylo xyloto.
Coldplay have a very different and unique way of presenting their work, and this is seen in all if not majority of their albums. All their albums seem to be very ‘flashy’ and use bright colours. Their use of art on an album is very eye-catching to the audience making it more likely for people to buy when they go to a store.
The main aim of creating a unique and different album is to be recognised by the audience. This is because the music industry is very big and artists need to be recognised in order to promote themselves and make money. Coldplay made sure that they done this and 5 years down the line they are still recognised for their unique selling point and marketing of their music.
mo10man 